Key Outcome
5 markets entered in 18 months
Designed a fintech platform and guided the client into 5 African markets - from regulatory strategy to local partnership structuring and go-to-market execution.
We developed a phased market entry strategy tailored to each jurisdiction's regulatory requirements, competitive landscape, and customer preferences. Our work included securing regulatory approvals in all five markets, identifying and negotiating partnerships with local financial institutions, adapting the fintech platform for local payment systems and currencies, and executing coordinated go-to-market campaigns across the region.