Key Outcome
99% of citizens reached
Delivered strategic communications and media for effective policy education to 33 million citizens across 16 regions.
We conducted a comprehensive stakeholder audit across 16 regions to understand information channels, barriers to comprehension, and cultural contexts for health messaging. We designed an integrated communications strategy combining television, radio, digital, and community-level campaigns. We established regional communications teams, created localised content for different population segments, and built monitoring systems to track reach and message comprehension among the 33 million citizens.